I've been working with the Linker Oevert crew since their early days, and it's been quite the journey! When they first reached out, we shared this wild vision of creating something that would stand out from the cookie-cutter running event designs flooding social media. Leading the creative direction, I encouraged the team to embrace bold choices that would make the event instantly recognizable in Antwerp's busy event calendar.

Over the years, both the event and its visual identity have evolved organically. What started as an explosion of colors and experimental designs has matured into a more refined visual language - though we've kept that spark of creativity alive! The current design system strikes a perfect balance between consistency and creative freedom, allowing each edition to have its own personality while remaining unmistakably Linker Oevert.

Photography featured: © their respective rights holders.